Many years ago when I was a teenager … Whoops, wrong kind of TMI.

I speak of the TMI from information overload foisted on the buyer by some online ordering systems. When you order online, most sites give you a tracking ID so that you can check the status of your order. Those tracking systems often include a lot of useless information that skirts around the one piece of information I want to know – when will the item(s) I ordered arrive in my hot hands?

For the most part I don’t care what day your warehouse finally handed the item to the shipping company. I also do not care that it then languished in Bumf**k, Georgia for a day or more, for example. Nor do I  truly want to know that your truck driver averaged less than 40 mph travelling cross country to a meaningless warehouse in the highlands of Colorado. And I really question the reason it took 36 hours to leave the rural warehouse to head out here to the plains.

What do I really want to know? Plain and simple, the only important fact is the day the item is going to arrive on my doorstep. It is not like my knowing all the other details will change that date. Nor will I feel empowered just because I know all those odd routing details.

I just want to know with certainty the day it will arrive, especially since you invariably ship it in the colorful display box advertising the contents

and then simply leave it on my front door step for all to see without even ringing the doorbell. This gentleman follows your truck around for a reason.

So how do you feel about shipping TMI?